Determine the profitability of your media ad campaigns. The calculator can be used for any digital ad campaign type, such as Facebook Ads or Google Ads
Make your ads more profitable
CPM is a valuable metric because it tells you how much you’re spending in relation to the number of people seeing your ad. You can figure out if your CPM is above or below the average for your industry. For example, the Travel & Hospitality industry benchmark for Facebook ads is $0.63, and Google ads it’s $7.16. So if you’re running ads and your CPM is above the mentioned numbers, you’re paying too much, but if it’s below those numbers, your ads are doing great.
Frequently Asked Questions
What is CPM?
CPM stands for cost per mille (Latin for “thousand”). It’s the ratio of cost to impressions for a media campaign. A platform’s CPM number lets you know how much it costs to get 1,000 impressions (views) on an ad. For instance, if a platform has a CPM of $3.00, it will cost you $3.00 for your ad to be seen 1,000 times on that platform.
How do you calculate CPM?
You calculate CPM by dividing the cost of an ad campaign by the number of impressions it gets, then multiplying the result by 1,000.
If your ad campaign cost $200 and was seen by 40,000 people, here is how you would calculate CPM for it:
1,000 x $200/40,000
The CPM is $5.
When do you need to use a CPM calculator?
A CPM calculator is a helpful tool to have for any media ad campaign, such as Facebook Ads, Google Ads, Twitter Ads, and LinkedIn Ads. One of the most important parts of digital advertising is assessing ad performance. A CPM calculator helps you do that within seconds.
How much does it cost to use the CPM calculator?
It’s free for MenuDrive users. Don’t have an account?