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Traffic &
Competitor Analysis
Get a full view of your own traffic in addition to any other company’s online performance with a website traffic analysis. Analyze up to three competitor websites.
Beat the competition
Gain insight into your competitors’ traffic data and boost your performance. Check important traffic metrics for your site — or your competitor’s. Establish benchmarks, find out how your site is doing, and shift your strategy to stay ahead.
Metrics Tracked
Site rank — how popular the site is. This metric is based on traffic coming from any keywords the site ranks for in Google’s top 100 organic search results for that keyword. For example, if your pizzeria ranks 10th for the keyword “Denver pizza” and 99th for “fresh-made dough,” the traffic from both search results will be factored into the site ranking.
Organic keywords — Number of keywords that bring users to the site via Google’s top 100 organic search results
Organic traffic — Traffic brought to the site by way of Google’s top 100 organic search results
Organic cost — Estimated cost of organic keywords in Google Ads
Google Ads keywords — Number of keywords the site is buying in Google Ads for ads appearing in paid search results
Google Ads traffic — Traffic brought to the site by paid search results
Google Ads cost — Estimated monthly budget spent on Google Ads keywords for ads that appear in paid search results