The Beginner’s Guide to Restaurant Marketing

Everything you need to know to market your restaurant for business growth

Welcome to The Beginner’s Guide to Restaurant Marketing!

Running a restaurant can be an incredibly satisfying adventure. When done right, it can also be an incredibly successful one. A key part of that success is marketing.

If you’re opening a restaurant, marketing is essential for raising your brand’s profile in a crowded marketplace. If you already have a restaurant, it’s always a good idea to reassess your marketing to see what’s working and what could be improved. If previous efforts fell as flat as a bad soufflé, it’s not too late to get your marketing back on track.

This guide will cover all the basic aspects of successful restaurant marketing. Why do you need a marketing strategy? What are the most important traditional marketing methods? Which digital marketing channels should you invest in? 

We’ll consider everything from social media marketing to digital advertising to direct mail marketing and much more.

Each section will provide ideas and tips for immediate use. We’ll also share links to useful articles and further insights. If you’d like more information about anything we cover, you can always contact our marketing team at

Ready to get started? Here’s a breakdown of what each chapter in this guide will cover.


  1. CHAPTER 1: An Overview of Restaurant Marketing

    Chapter 1 goes over all the basic touchpoints of restaurant marketing, including strategies and current trends.
    Topics covered:
    Restaurant Marketing Strategies
    Research Your Audience and Competitors
    Why You Need a Restaurant Marketing Plan
    The Importance of Branding for Restaurants
    Should You Use a Restaurant Marketing Agency?
    Restaurant Industry Trends in Marketing

  2. CHAPTER 2: Restaurant Marketing (Non-Digital and Traditional)

    In this chapter, we consider classic marketing and PR tactics. 
    Topics covered:
    Restaurant PR
    Restaurant Flyers, Signs, and Print Marketing Materials
    Traditional Restaurant Advertisement
    Restaurant Direct Mail Marketing
    Restaurant T-Shirts and Other Branded Merch
    Guerilla Marketing for Restaurants
    Restaurant Gift Cards
    Restaurant Coupons
    Restaurant Loyalty Program
    How to Get Customer Feedback to Grow Your Restaurant Business
    Restaurant Special Events
    Restaurants That Do Fundraisers and Other Community Engagement
    Restaurant Promotion Ideas

  3. CHAPTER 3: Restaurant Digital Marketing

    In this chapter, we cover the basics of digital marketing, from launching a website to making sure your restaurant is listed in online directories.
    Topics covered:
    Build a Restaurant Website Designed to Draw In Customers
    Restaurant SEO Tips
    How to Use Your Restaurant Online Ordering System to Market Your Business
    How to Use Google My Business and Other Online Directories to Grow Your Restaurant Business
    How to Get Your Restaurant Reviewed Online
    Restaurant Newsletter and Email Marketing
    Text Message Marketing for Restaurants
    Market Your QR Code Menu

  4. CHAPTER 4: Social Media Marketing for Restaurants

    This chapter goes over one of the most popular methods for raising brand awareness: social media marketing.
    Topics covered:
    General Tips for Restaurant Social Media Marketing
    Facebook Marketing Strategy for Restaurants
    Restaurant Instagram Marketing
    Restaurant Food Photography Tips
    Twitter for Restaurants
    Restaurant Video Marketing
    Should You Work with Food Influencers?
    Optimize Your Restaurant’s Social Media Marketing With Food Hashtags

  5. CHAPTER 5: Restaurant Digital Advertising

    In Chapter 5, “Restaurant Digital Advertising,” we consider some of the main channels for digital advertising.
    Topics covered:
    Google Restaurant Advertising
    Facebook Ads for Restaurants
    Other Social Media Advertising for Restaurants

  6. CHAPTER 6: How to Create a Restaurant Marketing Budget

    How much should you invest in restaurant marketing? We break it down.
    Topics covered:
    The Basics of Restaurant Marketing Budgets
    Market Your Restaurant the Right Way
    Key Restaurant Marketing Budget Areas
    Restaurant Marketing ROI
    Restaurant Marketing Hidden Costs to Look Out For
    What Every Restaurant Should Be Doing to Succeed

How Much of This Guide Do I Need to Read?

Although this is a beginner’s guide, the information in it is also suitable for people already in the restaurant industry. If you want to get a full understanding of restaurant marketing, we recommend reading the guide from front to back. On the other hand, if you’re only interested in specific aspects of this topic, you can skip ahead to the relevant chapters. Take notes, and be sure to check out the links in each section for further reading and insights. Enjoy!

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