Social Media Marketing for Restaurants

Build your restaurant’s customer base and brand awareness by standing out on social media.

With 84% of people who use the Internet also using social media, social media marketing is a no-brainer. This chapter of The Beginner’s Guide to Restaurant Marketing focuses on the restaurant social media options available to you. We’ll dive deep into:

This chapter discusses organic social content. For paid social, check out our chapter on restaurant digital advertising.

General Tips for Restaurant Social Media Marketing

Before we get into specific channels, here are some general best practices for making the most of your restaurant’s social media posts and profiles. These tips will help you stand out on social media.

Think: Original, Unique, and Actionable

There is no strict formula for how to create great posts for social media. Try to be creative, integrating content like meal tips, videos, memes, new ideas that people might find useful, and, of course, mouth-watering food photos. 

Be sure to share your current menu on social media. Get creative with it, with plays on words or menu item graphics. Include calls to action (CTAs) to give posts an actionable destination. These could be buttons for directions, inquiries, or “call now” prompts, allowing customers to easily access your business information or reach out to you. 

Know When to Be Consistent…and When to Mix It Up

Take some time to consider your restaurant’s brand voice. Is it professional, for a white-tablecloth establishment? Or cheeky, for a retro diner? Keep your voice consistent across all posts and channels. 

Although consistency in messaging is important, variety in post type keeps things from ever getting boring. Videos, Stories, multi-image posts, and polls are great ways to maintain a lively feed. Also change the background image on your social channels regularly to keep things fresh.

Be Mindful of Length

If you’re writing posts about your restaurant’s food, keep them short, sweet, to the point, and visually engaging. The goal of your posts is to get customers – whether new or repeat – to pause for a few seconds while scrolling. Those few seconds can make all the difference for sales. If someone clicks a link in a post, comments, or shares a post, you’re on your way to more orders.

When using Facebook, try to keep posts between 40 and 80 characters. Posts have an engagement rate of about 86% when kept at the 40-character length, which drops to about 66% at 80 characters.

Feature Photos That Will Grab Attention

There’s a reason there are 428 million photos (and counting!) with the hashtag #food on Instagram. People love seeing appetizing food photos, and they’ll love seeing your restaurant’s menu offerings on visual display. If you catch them at the right hunger level, they might be inspired to place an order right away.

Also include “action” photos with staff. Feature your team doing what they’re great at, whether that’s tossing dough at a pizzeria or handing a takeout meal across the counter at a quick-serve establishment. (If you feature patrons in images, make sure you get their permission.)

Offer Exclusive Deals and Promotions

Everyone loves freebies. Run a competition, special offer, or giveaway on your social media pages to keep customers engaged. Get your customers to share a post, fill out a form, or visit a certain page on your restaurant website. Not only will you collect information, but you’ll also be able to re-target your audience with Facebook Ads. 

Every so often, be sure to use social media to give exclusive offers to your followers. Share limited-time discount codes. Your followers will appreciate being in the know – and getting great deals!

Remember that when you send an offer out is just as important as how. If you’re not sending out offers regularly, consider sending them around holidays and major sporting events.

Spotlight Your Brand’s Reputation

One of the easiest ways to advertise your brand’s reputation is by posting reviews on your social media pages. When someone leaves a review or tags you in a post of praise, share it to let everyone know what people are saying about your restaurant. Sharing a positive review will build trust and ultimately lead to more conversions.

Even if you don’t have any recent reviews, simple brand storytelling will attract customers. How did your restaurant get started? Who are the kitchen staff members who make your food so delicious? How do you engage with your community? Customers are interested in finding out what a business is truly like, how it treats its customers and employees, and why it’s worth visiting.

Perfect Your Hashtag Game

Use hashtags to indicate location if you have more than one, and a separate tag for your restaurant’s name. An example is #DowntownPortland or #TheRosyCafe. Also look for hashtags with trending power. If others are using a popular hashtag, more people will see your post.

Share Your Social Media Channels

Share your social media links with customers through your website, email marketing, and other marketing channels such as on flyers or at the bottom of menus. This will give your customers a chance to connect with you before, during, and after a sale.

Stay Engaged

Be sure to engage with your customers. If someone tags your restaurant in a photo of them dining at it, thank them for stopping by. Ask questions to invite conversation and show that your social feeds aren’t one-way streets.

When customers send messages or post comments, reply promptly. Since 34.5% of users consider social media to be a vital customer service tool, responding to comments will have a positive impact on your brand reputation.

Track Your Social Stats

You should have a clear picture of how engaged customers are with your social media feeds. Tracking your customer engagement helps you to determine what’s working and where performance could improve. Stats to pay attention to include impressions, clicks, likes, and reach.

Social media management tools can help you track these stats to determine which posts resonated the most. You can use this information to provide more of the same.

restaurant social media marketing tips

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Facebook Marketing Strategy for Restaurants

Regular Facebook posts every two or three days should include a variety of post content, such as:

  • Reminders about specials
  • Upcoming events
  • Photos of dishes and behind-the-scenes action
  • Recipes (without revealing proprietary information)

As you share information about your restaurant, you can boost the posts to reach a wider audience. Be specific on location, age, and other factors you consider important for your target audience. With minimal investment, you can engage with customers and turn fans into brand ambassadors who spread the word to their social media contacts.

Restaurant Instagram Marketing

Are you ready to up your Insta-game? Instagram is the social media platform best known for its food pictures. It’s an excellent way for you to connect with customers while showing off your menu.

Instagram allows brands to reach and interact with customers directly. With the advent of business profiles, advanced metrics, and bulk schedulers, it provides plenty of advantages for business insights and growth.

There are many ways to strategize your restaurant marketing with Instagram. These include:

Great Restaurant Instagram Accounts

Visit our Restaurant Instagram Gallery for examples of compelling IG feeds.

Check out the top 10 Instagram restaurant accounts according to Belle Communication, including Taco Bell, California Donuts, and Fox in the Snow Café. As Belle blogger Heather Allen notes, “Beautiful food pics have been a staple of Instagram since its inception, but the best restaurant Instagram marketing goes beyond pretty pictures to really engage the audience with creative content and compelling brand storytelling.”

The Complete Guide to Restaurant Instagram Marketing

We had a lot more to say about Instagram! Check out our complete guide all about IG.

Restaurant Food Photography Tips

Restaurant food photography isn’t difficult if you know a few key principles. The first rule of thumb is to work with natural lighting. As food stylist Bella Karragiannidis explains, “If you’re in front of a window, use it. But if you have windows all around, your image will be too washed out. You want to aim for having shadows because they create contrast and texture to the subject that you’re photographing.”

Avoid flash, which will create a harsh glare and reflections that will make your food look like it’s floating in space.

Plate your food using the dishes your patrons can actually expect to receive. Clear away clutter like extra glasses, silverware, and condiments. Try showing someone’s hand holding or reaching for the plate or menu item.

Details are everything in food photography. Use fresh ingredients and make sure each menu item looks like it’s just come out of the kitchen.

Additional tips to consider include:

  • Keep everything simple: Close-up shots showcasing only the food work best with plain tables and backgrounds. A neutral background will make the food more attractive to the eye.
  • Wear a white T-shirt: If a person is in the photo, a white T-shirt will also provide a neutral background and serve as a reflector, allowing more light to hit the food.

A newer trend called a “flat lay” entails taking a photo from above. Arrange items in a triangular fashion so the eye naturally bounces between them without being overwhelmed. There are many examples of flat lays on Pinterest.

Not sure where to start? Search your favorite social media platform and look for photos that appeal to you. Chances are, if you think something looks great, so will your customers!

breakfast restaurant marketing
lunch restaurant marketing
dinner restaurant marketing

Twitter for Restaurants

When you use Twitter for your restaurant, consider what’s trending in your neighborhood and the surrounding areas. Create tweets that resonate with your local community. Use hashtags that are relevant and trending to help your tweets get discovered.

As with other social media platforms, Twitter is a great way to showcase your brand voice and menu items. Although it’s good to talk up your menu and specials, make sure you also tweet other content too, like community support or even a funny meme or random thought you think customers might like. As Hootsuite explains, “On average, 32% of Gen Z, millennials, Gen X, and baby boomers say ‘finding funny or entertaining content’ is their main reason for using social media.”

Great Twitter content is original, visual, and engaging, incorporating hashtags and mentions.

Restaurant Video Marketing

Nearly five billion videos are watched on YouTube every single day. That’s just on YouTube; that number doesn’t even factor in videos on Facebook, Instagram, Twitter, TikTok, and other platforms. The amount of video-viewing we do is only going to continue trending up: According to Oberlo, “It’s estimated that by 2022, 82 percent of the global internet traffic will come from video streaming and downloads (Cisco, 2019). That’s an 88 percent increase in traffic share from the 72.3 percent in 2017.”

Videos have a high engagement rate. For instance, Facebook video posts have an engagement rate of 6.09%, compared to a rate of 3.39% for Facebook posts of any kind.

Another reason to do video marketing: Video is indexed by Google and ranks better than text content. Video marketing can move your restaurant to the top of the ranks.

All to say, video marketing is definitely a channel worth investing in!

Here are a few tips and topics for video content:

In video marketing, tell your brand’s story. What is your restaurant’s history? Who is its team? What is its role in your community? What makes it special?

  • Let customers contribute: Some of the best video content used by restaurant brands is customer-generated. A video testimonial is a compelling way to promote your restaurant – and the YouTube format encourages guests to share their videos with their own networks.
  • Tell your brand’s story: What is your restaurant’s history? Who is its team? What is its role in your community? What makes it special?
  • Use video to make an appeal: Get behind a community group or charity that’s important to you. You could also share community involvement videos, such as footage of a fundraiser night. Doing so raises awareness while encouraging sharing.
  • Teach something: For instance, you could walk your guests through how to make the world’s best dough. Instructional videos are evergreen content – they never lose their relevance.
  • Use your brand voice: Stick with the brand style you’ve established in any video content, including tone and personality. 
  • Keep it short: Videos longer than a minute are generally clicked out of before the 20-second mark.
  • Promote your videos: Feature them on your website, across social media channels, and on YouTube. Use hashtags to help raise their visibility.
  • Transcribe the audio: Most video hosting sites will also transcribe audio. After using auto-transcribe, be sure to proofread the transcription and correct any errors.

Restaurant Video Marketing Gallery

Not sure where to get started with video marketing for your restaurant? Check out our Restaurant Video Marketing Gallery for a collection of some of our favorite restaurant videos. They’ll inspire you…and might make you hungry!

Should You Work With Food Influencers?

Many people today tune in to food influencers for recommendations and advice on where to eat. Eighty-nine percent of marketers find influencer marketing to be an effective strategy. Apart from reaching a wide audience, influencers tend to lead to more conversions, as people trust them more than ads. About 92% of consumers trust influencers more than ads or celebrity endorsements.

Among the most effective food influencers are YouTube creators, bloggers, Twitter users, Facebook users, and, above all, Instagrammers. Since food has more appeal when presented in a visual manner, Instagram — where you can reach both millennial and Gen Z audiences — tends to be most relevant to the food industry. 

Who Are Food Influencers?

Social media influencers are video-blogging (aka vlogging) specialists who have a high number of followers. Most can be found on Instagram and YouTube. 

Food influencers can affect the purchasing decisions of their audience. They’re capable of generating excitement over the food or restaurant they recommend to their audience. Since they’ve built a reputation and relationships with their audience, their opinions tend to resonate. 

If you hire the right influencer, you’re likely to see noticeable improvements in your customer inflow.

Choosing an Influencer to Partner With

Finding quality food and beverage influencers is more important than finding just any influencer. Before you sign on with an influencer, research and review their posts and comments from their followers. Make sure the influencer won’t bring any negativity or criticism along with them.

Consider whether their goal is to be popular for the sake of popularity, or if they get real engagement from their followers. A million followers won’t be helpful if they don’t interact. You can gauge this by reading comments and seeing if the influencer’s posts are shared.

In some ways, hiring an influencer is similar to recruiting new staff. Look for someone who meets the following criteria:

  • Similar audience of potential customers
  • Similar geography and style (a London-based high-end vlogger might not be suitable for a down-home local diner)
  • Similar values (a vegan influencer won’t fit well at a steakhouse)
  • Can help you achieve your marketing goals (e.g., increased sales, greater brand awareness)

Local Food Influencers

Below are some popular regional food Instagrammers.

@foodievegas (Las Vegas)
@eatlovebr (Baton Rouge)
@flavorbehavior (New York City)
@thisjenngirl (Tampa Bay)
@hungryhungry_hipsters (Denver)
@sandiegofoodgirl (San Diego)
@thefoodtwinz (Austin)
@kimlycurry (Minneapolis)
@infatuation_boston (Boston)

While there are several ways to find food and beverage influencers, you might start by looking at this list: Top 100 Food Influencers to Follow. Find them on Google by searching “name @socialID.”

Optimize Your Restaurant’s Social Media Marketing With Food Hashtags

When using Instagram and Twitter, be sure to include food hashtags so people can easily discover your posts. It may seem silly or awkward at first, but hashtags are important to include because they increase the visibility of individual posts — and that of your restaurant’s brand.

What is a hashtag? Also known as a pound sign or, more formally, the octothorpe, the hashtag has taken on a whole new kind of life on social media. Think of it as a way to connect social media content on a specific topic, event, theme, or conversation. Hashtags make it far easier to discover posts about the things you’re most interested in, because they aggregate social media content for specific topics.

Hashtags are how followers engage with others‘ posts. Twitter and Instagram users can click on a hashtag they come across or directly search for hashtags of interest. If you use those hashtags, they’ll find your restaurant. For example, #seattlefoodie will build connections between people looking for food in Seattle and people who consider themselves to be local foodies.  

Where Do I Begin with Hashtags for My Restaurant?

Using hashtags with your restaurant’s social media posts lets you connect instantly with followers who are interested in what you’re offering. Talk about targeted marketing!

Here are some hashtag basics to keep in mind:

  • Hashtags always start with # and will not work if you use spaces, punctuation, or symbols.
  • For hashtags to work effectively, your social media account must be public. Otherwise, non-followers will never find your posts.
  • The best food hashtags are short, sweet, and to the point. Don’t use too many words together. For example, #foodporn is a good one; #tastedsogoodicouldntstopeatingit isn’t the best.
  • Be sure the tags you choose are relevant and make sense to your specific business. Also use hashtags that are trending in your area.
  • Don’t go overboard trying to catch everyone who likes everything. Limit the number of hashtags on every post: one or two on Twitter and Facebook, and five to ten on Instagram.

The Best Food Hashtags

The best food hashtags, according to, include:

  • foodie
  • foodporn
  • instafood
  • foodphotography
  • foodstagram
  • yummy
  • instagood
  • love

Try some of these in your next post, and check the amount of engagement it gets compared to a post with more obscure hashtags.

A tool like Hashtagify will help you rate your hashtags according to how popular a term or word is. Look for appropriate hashtags based on the topics people are searching for. 

Want to see more of the top hashtags for restaurants? Our data analysts pulled together a comprehensive list — check it out below.

The Most Popular Food and Restaurant Hashtags

How to Use Hashtags on Specific Social Media Platforms

It’s important to not just make one post and call it a day for all your social media accounts. Be sure to create platform-specific posts while maintaining brand consistency. Synchronicity in your marketing across all networks helps you build your brand and grow your restaurant’s customer base, while mixing it up across platforms creates variety and keeps things fresh. 

Instagram Hashtags

If you’re on Instagram, you’re most likely already using hashtags in your captions. But are you doing it in the most efficient way? Here are some tips for mastering your Instagram hashtag game:

  • Do your research on which hashtags to use.
  • Don’t overuse hashtags on a single post. Don’t add 15 hashtags for a photo; keep it simple and succinct.
  • Find inspiration by looking at other Instagram feeds in your industry.
  • Create your own hashtag campaigns. Ask customers to use a certain hashtag on photos they post for the chance to win a prize from your restaurant.
  • Create a catchy brand-specific hashtag to get your customers involved. For instance, a restaurant called Bold Pizza might use a hashtag like #liveboldeatpizza.

We recommend using five to ten hashtags on each Instagram post. In addition to including hashtags in captions, you can add them in the comments section of posts.

Use hashtags in your Stories and on your brand’s bio page! They can be searched and discovered in the same way that your posts are on Instagram.

Twitter Hashtags

Use one or two hashtags per tweet. Research trending hashtags in the Twitter search bar before you tweet.

Tweets can have hashtags anywhere in them. Try using them at the beginning for emphasis, at the end for context, or in the middle to highlight a keyword. Although you can use as many hashtags as you want, bear in mind the character limit of 280.

Add hashtags in the comments when you retweet or reply, and in your Twitter bio as well.

Facebook Hashtags

For Facebook, hashtags help with grouping content in Facebook groups by theme or topic. This is important because users are starting to shift to private channels. That said, implementing a hashtag campaign is more challenging on Facebook  because so many users make their profiles private.

As with Twitter, use one or two hashtags per Facebook post, and place them anywhere in your post.

Monitor your brand’s hashtags using with your keyword at the end, and you’ll discover all the public profiles that are talking about that hashtag. You can also search a hashtag using Facebook’s search bar and find people talking about food or upcoming events.

Starting with these tips will help you optimize your restaurant’s social media marketing with every post you create and publish. Be sure to let us know how your social media campaigns are going, or if our marketing team can answer any questions about making the most of your social accounts.

Restaurant Social Media Marketing FAQ

What is the best social media for a food business?

We’ll call it a tie between Facebook and Instagram. Facebook has the largest user base of any social media platform, while Instagram seems like it was made for food photos, with over 441 million #food posts, 77 million #foodphotography posts, and 259 million #foodporn posts (and counting). We recommend using both platforms to draw attention to your restaurant’s food and build a loyal customer base.

Does social media marketing really work?

Absolutely! But only if you invest in it. Take the time to create unique content that showcases your brand’s personality and food. Not all captions have to be clever, but they do all have to be authentic. And not all photos have to be professionally shot, but they do have to look good. Additionally, although organic social media content is great for building your brand and connecting with customers, to attract new customers, you may need to spend on digital advertising. Organic posts can get buried in the crowd; paid posts are more likely to get discovered.

How much should a social media manager charge a restaurant?

The median hourly rate for a social media marketing manager in the US is $50 an hour, according to An experienced social media marketing manager in a competitive market can earn over $120/hour.

How can social media ruin a restaurant’s reputation?

Too many negative reviews on social media can hurt a restaurant’s reputation. After all, 88% of consumers trust online reviews as much as personal recommendations. A restaurant’s reputation can also be harmed if an employee posts something negative or offensive. That’s why it’s important to have a social media policy for your restaurant.

How to promote a restaurant on Facebook?

Post a mixture of organic and paid content to Facebook. Organic posts are great for strengthening customer relationships, while paid ads help you reach new potential customers. Feature your food photos, limited-time specials, and content that highlights your restaurant’s personality, such as funny memes for a local hangout spot or elegant interior photos for a white-tablecloth fine-dining establishment.

What can I use as a background in food photography?

In general, keep the background simple, such as a neutral table setting that lets the food be the focus. If you experiment with a busier background, with props such as glasses or fabrics, make sure the shot is still composed in a way that brings attention to the food. Props should enhance the image’s storytelling, rather than become a distraction.

What are the best tips and tricks for food photography?

Use natural lighting and avoid flash, which creates a harsh glare. Make sure the presentation is uncluttered, with the food as the focal point. Food should look like it’s just arrived from the kitchen. Try a flat lay presentation that has the photo taken from above looking down.

What are your favorite food photography hacks?

Consider using a tripod to get that perfect (and perfectly clear) shot. This isn’t a hack necessarily, but take time to research and practice. Research aesthetics, angles, and styles of food photos online, and take a lot of pictures to get comfortable behind the lens.

Do restaurant owners need video marketing?

We do recommend video marketing for restaurants. According to Cisco, online videos will make up more than 82% of all consumer internet traffic by 2022. That’s 15 times higher than 2017. The rise of TikTok and IG Reels and continuing popularity of YouTube mean video marketing is worth investing in. For restaurants in particular, video is a great way to share your brand story and spotlight your team.

After the Google reviews, is Yelp still relevant?

Absolutely! Google Reviews may be the next big thing, but Yelp is still hanging on. Yelp brings in about 38 million unique mobile app users and 91.3 million users via its website every month. While Yelp’s user base may not compete with that of Google, the reviews on the site are definitely worth the time and effort.

Can social media marketing really help my business?

Social media marketing has the power to promote your business and enhance its performance. This type of marketing allows you to get word about your business out and generates brand awareness. As more people learn about the business, social media creates a platform to grow relationships with customers. Consequently, more people will want to do business with you.

How can restaurants take advantage of social media?

Social media allows you to access more customers and grow you customer opportunities. Restaurants can use social media to improve trust and loyalty, stay connected to guests, and provide guests with restaurant updates. Social media is also an inexpensive way to advertise and keeping communication with the customers flowing.

How can social media be used effectively?

As the name suggests social media is meant to be social where you create an interactive online presence with your audience. Since people don’t join social networking sites to foster conversations, engaging them will produce the best results. Post regularly, ask questions, share business information, and collaborate with influencers to keep your audience engaged. Also contribute to trending stories and post useful information for your audience.

How to find Instagram influencers?

Influencer marketing is one of the most effective ways to reach new and potential customers in the digital world. You can find Instagram influencer for your restaurant by identifying people who influence the people are trying to reach and can represent your brand. Leverage hashtags to identify such accounts, stalk your competitors to find out who they are using, mine your followers with an influence base, and check out an influencer platform for leads.

How to find local influencers?

Locating and partnering with local influencers will quickly push your restaurant to the next level. To find local influencers, get locally social and post more about local news and events. You may also consider using an influencer agency, finding out who is talking about your business, and performing a local hashtag research. Examining your own existing social media followers closely can also help you identify local micro- and no-influencers.

How to find micro-influencers?

Micro-influencers are people with a social following of between 1,000 – 100,000. You can find micro-influencers by using hashtags for content related to your niche. You can also consider partnering with blogger with a good following in your niche and checking your existing audience to identify potential micro influencers.

How to improve my social media presence?

With social media being a key communication channel, improving your presence can boost the performance of your business significantly. Make sure you focus on customer service, use the right tools to post on social media, and promote your social media accounts. Also pay close attention to what is trending, integrate a social media strategy, produce valuable content, and engage with everyone in your posts.

How to market a restaurant on Instagram?

Instagram offers varied ways to market your restaurant. Utilize the Instagram stories, hashtags, and retargeting ads. Make sure you post at the right time and take part in national food holidays. You should also tag your location and participate in trending hashtags such as #pancakeday, #nationaldonutday, and more.

How to promote a restaurant on Facebook?

Promoting a restaurant on Facebook is as easy as any other business. Apart from running Facebook ads, you also need to tell stories about your restaurant. You can also share some of your recipes, start a contest, share seasonal meals, showcase some behind-the-scenes videos, and respond to customers comments and reviews.

How to improve my social media presence?

With social media being a key communication channel, improving your presence can boost the performance of your business significantly. Make sure you focus on customer service, use the right tools to post on social media, and promote your social media accounts. Also pay close attention to what is trending, integrate a social media strategy, produce valuable content, and engage with everyone in your posts.

How to promote my restaurant in social media?

Get as creative as possible! Give a behind-the-scenes peek into what a day in the life at your restaurant is like, introduce your staff members and regulars, share food and drink recipes, create giveaways, and share daily, weekly, and monthly specials. One of the great things about promoting your restaurant on social media is that you can make your content as unique as your restaurant. Just make sure you post on a regular basis (at least three times per week) to keep up engagement with your audience.

How to start promoting my restaurant business online?

“There’s a lot to know about promoting your restaurant business online, but when you’re just getting started, it’s best to begin with the basics:
Purchase a domain and build a website. (Building a website is very simple nowadays. You don’t need to know any coding!)
Claim your listings on Yelp, Google My Business, and Open Table.
Open social media accounts for your restaurant. Start with Facebook and Instagram. Post regularly and interact with your audience.
Ask customers for reviews.
Promote daily/weekly/monthly specials.”

Is Instagram marketing worth it for restaurants?

Instagram has the power to be extremely valuable for restaurants. Mainly because it’s free to use (unless you pay to run ads), but also because there are billions of people using Instagram every day! Instagram has become the place for people to find new restaurants when they travel, hidden gems in their own city, and share their favorite places with their friends and followers.

Is social media marketing important for restaurants?

The short answer to this is “yes.” Social media marketing allows restaurants to connect directly with their audience in a meaningful way. The average person spends about 2-hours on social media – that gives your business plenty of opportunity to make a connection.

Is social media right for a restaurant?

Social media is right for all restaurants, no matter how bespoke or exclusive it might be. Social media is especially great for new restaurants because you can run marketing campaigns that are absolutely free! New restaurant owners know how important it is to save money everywhere possible.

Is storytelling the most effective marketing tactic?

Yes. Storytelling helps build a strong connection with your audience, adds a human element to your content, and waves your brand vision into a single, cohesive message. Storytelling shows your audience that you’re more than just a business that’s trying to sell them something. You are a member of their community that has a valuable message to share.

Should I run a b2b Facebook ad on a weekend?

There isn’t a definitive answer to this question. The reason for this is because the answer depends on various factors that are different among different markets, locations, and businesses. The best way to know if you should run a B2B Facebook ad on a weekend is to run a couple and check the analytics. If they do well, you know weekends are a good time to run them!

What are 5 tips for marketing a restaurant on Instagram?

“1. Build a content calendar – content calendars help you organize your ideas and can even automate posts, so you don’t have to think about creating and posting content every day.
Encourage user-driven content – ask your audience to tag you tin photos of them enjoying your food and having fun at your restaurant. You can reuse their posts for content on your page.
Connect with influencers – find influencers in your area and those who live far away but are interested in the type of experience you offer.
Research hashtags – Use a tool like Iconosquare to discover which hashtags are trending in your industry and use them in your posts.
Get creative – make your Instagram page unique and interesting to look at with tools like Cavna, Replay, Photo Grid, and Flipagram

What are some tips to take good food photos?

“-Make sure the lighting is good (use natural lighting or supplemental. Camera flash doesn’t usually make food look good)
-Plate the food in an attractive way
-Put other things in the shot that complement the plate (ingredients, beverage, the chef, etc.)
-Edit the photo well
-When in doubt, hire a pro!

What are some pictures of your cooked food?

A good restaurant will post pictures of their regular menu items as well as their special dishes. A great restaurant will have lots of photos posted by their customers. It’s important that your dishes look almost too good to eat – AKA “Instagram-worthy”! That’s how you’ll get plenty of user-generated content and newcomers will know what kind of dining experience they’re in for.

What are the best Facebook marketing tips?

Have a great profile photo – businesses should have their logo, so they’re easily recognized, post regularly, make content interesting and exciting, don’t neglect video posts, create original content – not just links and reposts, and optimize your post timing. Most people are on Facebook during the middle of the day, no matter what day of the week.

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