{"id":47797,"date":"2021-09-30T07:43:30","date_gmt":"2021-09-30T11:43:30","guid":{"rendered":"https:\/\/www.menudrive.com\/?page_id=47797"},"modified":"2022-03-09T16:49:36","modified_gmt":"2022-03-09T21:49:36","slug":"roi-de-lealtad","status":"publish","type":"page","link":"https:\/\/www.menudrive.com\/mx\/roi-de-lealtad\/","title":{"rendered":"ROI De Lealtad"},"content":{"rendered":"\n<div class=\"alignwide wp-block-ugb-columns ugb-columns cxfdcv ugb-19618a8 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-19618a8-content-wrapper{grid-column-gap:0px !important}.ugb-19618a8-content-wrapper > .ugb-column{align-items:center !important}.ugb-19618a8-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-19618a8.ugb-columns{padding-right:111px !important;padding-left:111px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-19618a8-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-b6b7157 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b6b7157-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d5edee8 ugb-main-block\"><style>.ugb-d5edee8 .ugb-heading__title{font-size:44px !important;text-align:left}.ugb-d5edee8 .ugb-heading__subtitle{font-size:17px !important;font-weight:400 !important;color:var(u002du002dstk-global-color-10230,#000000)}.ugb-d5edee8 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\"><span class=\"ugb-highlight\">Retorno de la inversi\u00f3n en fidelidad<\/span><span class=\"ugb-highlight\"><br>Calculadora<\/span><\/h1><p class=\"ugb-heading__subtitle\">Determine la rentabilidad de su programa de fidelizaci\u00f3n a lo largo de su vida.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-58dc94b ugb-main-block\"><style>.ugb-58dc94b .ugb-block-content{justify-content:flex-start !important}.ugb-58dc94b .ugb-button1{background-color:var(--stk-global-color-15085,#f58025)}.ugb-58dc94b .ugb-button1 .ugb-button--inner,.ugb-58dc94b .ugb-button1 svg:not(.ugb-custom-icon){color:var(u002du002dstk-global-color-47760,#ffffff) !important}.ugb-58dc94b .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"#\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Pr\u00f3ximamente<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-186ed2f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-186ed2f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-image eplus-WvK1tA is-style-default\" data-block-type=\"core\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.menudrive.com\/wp-content\/uploads\/2021\/08\/jj.jpg\" alt=\"\" class=\"wp-image-47014\" width=\"499\" height=\"416\" srcset=\"https:\/\/www.menudrive.com\/wp-content\/uploads\/2021\/08\/jj.jpg 499w, https:\/\/www.menudrive.com\/wp-content\/uploads\/2021\/08\/jj-300x250.jpg 300w, https:\/\/www.menudrive.com\/wp-content\/uploads\/2021\/08\/jj-180x150.jpg 180w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-columns eplus-RrFjeJ\" data-block-type=\"core\">\n<div class=\"wp-container-1 wp-block-column eplus-octPZS\" data-block-type=\"core\">\n<h1 class=\"eplus-JNsuZa\" id=\"h-obtenga-su-an-lisis-en-5-minutos\" data-block-type=\"core\"><strong>Obtenga su an\u00e1lisis en 5 minutos<\/strong><\/h1>\n\n\n\n<p class=\"eplus-P6xY78\" data-block-type=\"core\">Seg\u00fan este estudio, &#8220;un aumento del 5% en la fidelidad de los clientes aumentar\u00eda el beneficio medio por cliente entre un 25 y un 100%&#8221;. Hemos creado esta calculadora para mostrar a los propietarios de restaurantes lo rentable que puede ser un programa de fidelizaci\u00f3n. Los negocios que se centran en la recopilaci\u00f3n de direcciones de correo electr\u00f3nico y en la fidelizaci\u00f3n con cupones est\u00e1n construyendo una base para el \u00e9xito futuro.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-4 wp-block-columns eplus-ER0LGr\" data-block-type=\"core\">\n<div class=\"wp-container-3 wp-block-column eplus-mj7KgV\" style=\"flex-basis:100%\" data-block-type=\"core\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-49790ed ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-49790ed > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.75fr 1.50fr 0.75fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-49790ed-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3271488 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3271488-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-76a8573 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-76a8573-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h1 class=\"has-text-align-center eplus-S5Aijt\" id=\"h-preguntas-frecuentes\" data-block-type=\"core\"><strong>Preguntas frecuentes<\/strong><\/h1>\n\n\n\n<p class=\"eplus-444n5G\" data-block-type=\"core\"><strong>\u00bfQu\u00e9 es el ROI de la fidelidad?<\/strong><br>El ROI de la fidelizaci\u00f3n mide los beneficios que se obtienen (es decir, m\u00e1s ingresos) como resultado de una determinada inversi\u00f3n que se realiza (es decir, los costes de marketing y adquisici\u00f3n de clientes).<\/p>\n\n\n\n<p class=\"eplus-YDVvEM\" data-block-type=\"core\"><strong>\u00bfC\u00f3mo se calcula el ROI de la fidelidad?<\/strong><\/p>\n\n\n\n<p class=\"eplus-reDgo2\" data-block-type=\"core\">Para calcular el retorno de la inversi\u00f3n de su programa de fidelizaci\u00f3n, debe calcular las ganancias y los costes asociados a \u00e9l. Dos m\u00e9tricas que pueden ayudar son:<\/p>\n\n\n\n<ul class=\"eplus-lbuZR7\" data-block-type=\"core\"><li>Valor de vida del cliente (CLV) = (Ingresos anuales * Relaci\u00f3n con el cliente en a\u00f1os) &#8211; CAC<\/li><li>Coste de adquisici\u00f3n de clientes (CAC) = Coste de adquisici\u00f3n de nuevos clientes \/ N\u00famero de nuevos clientes<\/li><\/ul>\n\n\n\n<p class=\"eplus-1ZemvB\" data-block-type=\"core\">Una vez que tenga las cifras de su CLV y CAC, podr\u00e1 calcular una estimaci\u00f3n aproximada de las entradas y salidas de su programa de fidelizaci\u00f3n. Introduzca estas cifras en la ecuaci\u00f3n del ROI:<\/p>\n\n\n\n<p class=\"eplus-Qf1Ydy\" data-block-type=\"core\">ROI de fidelizaci\u00f3n = (CLV &#8211; CAC) \/ CAC<\/p>\n\n\n\n<p class=\"eplus-NguJKq\" data-block-type=\"core\">* CLV and CAC are both calculated &#8220;per custoEl CLV y el CAC se calculan ambos &#8220;por cliente&#8221;. Por lo tanto, la cifra global del ROI de su programa de fidelizaci\u00f3n tambi\u00e9n ser\u00e1 &#8220;por cliente&#8221;.<\/p>\n\n\n\n<p class=\"eplus-gMqyYs\" data-block-type=\"core\"><strong>\u00bfCu\u00e1nto cuesta utilizar la calculadora del ROI de la fidelidad?<\/strong><br><\/p>\n\n\n\n<p class=\"eplus-n0Iujt\" data-block-type=\"core\">\u00bfCu\u00e1nto cuesta utilizar la calculadora del ROI de la fidelidad?<br>Es gratis para los usuarios de MenuDrive. \u00bfNo tienes una cuenta? Reg\u00edstrese.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-f8e39b8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f8e39b8-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-6 wp-block-columns eplus-vTGEBb\" data-block-type=\"core\">\n<div class=\"wp-container-5 wp-block-column is-vertically-aligned-center eplus-IFdkCi\" data-block-type=\"core\">\n<h1 class=\"has-text-align-center eplus-qsWsiz has-large-font-size\" id=\"h-aumente-las-ventas-y-la-fidelidad\" data-block-type=\"core\"><strong>Aumente las ventas y la fidelidad.<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center eplus-P5RwrX\" data-block-type=\"core\">Los restaurantes de MenuDrive han ganado m\u00e1s de 100.000 d\u00f3lares en ventas mensuales en l\u00ednea, con<br>hasta 979.000 d\u00f3lares de beneficio s\u00f3lo con un cup\u00f3n. Pruebe MenuDrive gratis durante 90 d\u00edas. Sin compromisos y cancelando en cualquier momento.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-2d00baa ugb-main-block\"><style>.ugb-2d00baa .ugb-button1{background-color:var(--stk-global-color-15085,#f58025)}.ugb-2d00baa .ugb-button1 .ugb-button--inner,.ugb-2d00baa .ugb-button1 svg:not(.ugb-custom-icon){color:var(--stk-global-color-47760,#ffffff) !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/www.menudrive.com\/mx\/menudrive_spanish\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Empieza ya<\/span><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"eplus-Ok49YG\" data-block-type=\"core\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"eplus-6ivm1B\" data-block-type=\"core\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retorno de la inversi\u00f3n en fidelidadCalculadora Determine la rentabilidad de su programa de fidelizaci\u00f3n a lo largo de su vida. Pr\u00f3ximamente Obtenga su an\u00e1lisis en 5 minutos Seg\u00fan este estudio, &#8220;un aumento del 5% en la fidelidad de los clientes aumentar\u00eda el beneficio medio por cliente entre un 25 y un 100%&#8221;. Hemos creado esta &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.menudrive.com\/mx\/roi-de-lealtad\/\"> <span class=\"screen-reader-text\">ROI De Lealtad<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"editor_plus_custom_animation_option_css":"{}","om_disable_all_campaigns":false,"editor_plus_custom_css":"{\"ee59c8fe-9ca5-49ff-a168-2b313b22402d\":\".eplus-WvK1tA.is-style-default { \\n\\n}\",\"cbb89e51-98d5-4082-992c-c900912803bf\":\".eplus-JNsuZa { \\n\\n}\",\"52bedbad-8874-43eb-af74-02684a6912c3\":\".eplus-P6xY78 { \\n\\n}\",\"997e61e1-8432-457a-8a7a-eb23a03f7330\":\".eplus-octPZS { \\n\\n}\",\"6f4e1e18-e8aa-4afc-8c06-76509a0eb8f5\":\".eplus-RrFjeJ { \\n\\n}\",\"93454336-b27d-4ab6-975d-75027a0ad082\":\".eplus-S5Aijt { \\n\\n}\",\"2c44127b-888c-4ae0-b4bb-cb9482ae3664\":\".eplus-444n5G { \\n\\n}\",\"4a7d6aaf-2d05-4768-aa42-ea419d6ad2e7\":\".eplus-YDVvEM { \\n\\n}\",\"f66cb86b-3d85-4928-8bab-2f3d16f8c7c3\":\".eplus-reDgo2 { \\n\\n}\",\"02e46624-c86a-407b-b571-75ff837d1832\":\".eplus-lbuZR7 { \\n\\n}\",\"5c287487-4b1f-4ba5-86f5-d73b6ca66960\":\".eplus-1ZemvB { \\n\\n}\",\"88356485-41b4-4a52-ad11-bb35672d4cde\":\".eplus-Qf1Ydy { \\n\\n}\",\"5a6688df-4521-44da-b627-9729be3aea9e\":\".eplus-NguJKq { \\n\\n}\",\"7310abd0-74b3-427c-a41c-b23379f785ba\":\".eplus-gMqyYs { \\n\\n}\",\"d737791c-f6a7-4f8b-880e-1569172bd512\":\".eplus-n0Iujt { \\n\\n}\",\"1ec8dc52-6192-4a94-8a6e-ef0545cc6941\":\".eplus-mj7KgV { \\n\\n}\",\"af72fb3b-0b5c-4001-a224-fee97d10326b\":\".eplus-ER0LGr { \\n\\n}\",\"010df751-d097-4207-870e-42834c61f143\":\".eplus-qsWsiz { \\n\\n}\",\"0f390d05-d140-4dcd-bd2c-555b33f22748\":\".eplus-P5RwrX { \\n\\n}\",\"e27cf4df-9337-4e9e-86f7-c26c1feff305\":\".eplus-Ok49YG { \\n\\n}\",\"78abcd9c-cbb2-4be4-9383-44abd4143682\":\".eplus-IFdkCi { \\n\\n}\",\"5ba00c6e-08b9-4e0d-9e14-992f57e0a907\":\".eplus-vTGEBb { \\n\\n}\",\"2cbfcfb5-b064-4cc1-886d-2f64261caf7b\":\".eplus-6ivm1B { \\n\\n}\"}","editor_plus_custom_css_file_version":"latest-398","editor_plus_custom_styling_options_file_version":"latest-7458","editor_plus_custom_styling_options_css":"{\"ee59c8fe-9ca5-49ff-a168-2b313b22402d\":\"\",\"cbb89e51-98d5-4082-992c-c900912803bf\":\"\",\"52bedbad-8874-43eb-af74-02684a6912c3\":\"\",\"997e61e1-8432-457a-8a7a-eb23a03f7330\":\".eplus_styles .eplus-octPZS {\\n                position: relative;\\n                padding-top: 60px ;\\npadding-right: 60px ;\\npadding-bottom: 60px ;\\npadding-left: 60px ;\\nbackground-image: linear-gradient(rgba(255, 247, 241, 1), rgba(255, 247, 241, 1));\\n            }\",\"6f4e1e18-e8aa-4afc-8c06-76509a0eb8f5\":\"\",\"93454336-b27d-4ab6-975d-75027a0ad082\":\"\",\"2c44127b-888c-4ae0-b4bb-cb9482ae3664\":\"\",\"4a7d6aaf-2d05-4768-aa42-ea419d6ad2e7\":\"\",\"f66cb86b-3d85-4928-8bab-2f3d16f8c7c3\":\"\",\"02e46624-c86a-407b-b571-75ff837d1832\":\"\",\"5c287487-4b1f-4ba5-86f5-d73b6ca66960\":\"\",\"88356485-41b4-4a52-ad11-bb35672d4cde\":\"\",\"5a6688df-4521-44da-b627-9729be3aea9e\":\"\",\"7310abd0-74b3-427c-a41c-b23379f785ba\":\"\",\"d737791c-f6a7-4f8b-880e-1569172bd512\":\"\",\"1ec8dc52-6192-4a94-8a6e-ef0545cc6941\":\".eplus_styles .eplus-mj7KgV {\\n                position: relative;\\n                padding-top: 30px !important;\\npadding-right: 30px !important;\\npadding-bottom: 30px !important;\\npadding-left: 30px !important;\\n            }\",\"af72fb3b-0b5c-4001-a224-fee97d10326b\":\"\",\"010df751-d097-4207-870e-42834c61f143\":\"\",\"0f390d05-d140-4dcd-bd2c-555b33f22748\":\"\",\"e27cf4df-9337-4e9e-86f7-c26c1feff305\":\"\",\"78abcd9c-cbb2-4be4-9383-44abd4143682\":\".eplus_styles .eplus-IFdkCi {\\n                position: relative;\\n                padding-top: 50px ;\\npadding-bottom: 20px ;\\nbackground-image: linear-gradient(rgba(246, 246, 246, 1), rgba(246, 246, 246, 1));\\n            }\",\"5ba00c6e-08b9-4e0d-9e14-992f57e0a907\":\"\",\"2cbfcfb5-b064-4cc1-886d-2f64261caf7b\":\"\"}","editor_plus_copied_stylings":"{}","editor_plus_extended_blocks_css":"{}","editor_plus_post_options":"{}"},"categories":[],"tags":[],"featured_image_urls":{"full":""},"post_excerpt_stackable":"<p>Retorno de la inversi\u00f3n en fidelidadCalculadoraDetermine la rentabilidad de su programa de fidelizaci\u00f3n a lo largo de su vida. Pr\u00f3ximamente Obtenga su an\u00e1lisis en 5 minutos Seg\u00fan este estudio, &#8220;un aumento del 5% en la fidelidad de los clientes aumentar\u00eda el beneficio medio por cliente entre un 25 y un 100%&#8221;. Hemos creado esta calculadora para mostrar a los propietarios de restaurantes lo rentable que puede ser un programa de fidelizaci\u00f3n. Los negocios que se centran en la recopilaci\u00f3n de direcciones de correo electr\u00f3nico y en la fidelizaci\u00f3n con cupones est\u00e1n construyendo una base para el \u00e9xito futuro. Preguntas frecuentes&hellip;<\/p>\n","category_list":"Sin categor\u00eda","author_info":{"name":"kranthi desai","url":"https:\/\/www.menudrive.com\/mx\/author\/kranthi-desai\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ab-block-post-grid-landscape":"","ab-block-post-grid-square":"","gb-block-post-grid-landscape":"","gb-block-post-grid-square":""},"post_excerpt_stackable_v2":"<p>Retorno de la inversi\u00f3n en fidelidadCalculadoraDetermine la rentabilidad de su programa de fidelizaci\u00f3n a lo largo de su vida. Pr\u00f3ximamente Obtenga su an\u00e1lisis en 5 minutos Seg\u00fan este estudio, &#8220;un aumento del 5% en la fidelidad de los clientes aumentar\u00eda el beneficio medio por cliente entre un 25 y un 100%&#8221;. Hemos creado esta calculadora para mostrar a los propietarios de restaurantes lo rentable que puede ser un programa de fidelizaci\u00f3n. Los negocios que se centran en la recopilaci\u00f3n de direcciones de correo electr\u00f3nico y en la fidelizaci\u00f3n con cupones est\u00e1n construyendo una base para el \u00e9xito futuro. Preguntas frecuentes&hellip;<\/p>\n","category_list_v2":"Sin categor\u00eda","author_info_v2":{"name":"kranthi desai","url":"https:\/\/www.menudrive.com\/mx\/author\/kranthi-desai\/"},"comments_num_v2":"0 comments","featured_image_src":null,"featured_image_src_square":null,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"ab-block-post-grid-landscape":false,"ab-block-post-grid-square":false,"gb-block-post-grid-landscape":false,"gb-block-post-grid-square":false},"uagb_author_info":{"display_name":"kranthi desai","author_link":"https:\/\/www.menudrive.com\/mx\/author\/kranthi-desai\/"},"uagb_comment_info":0,"uagb_excerpt":"Retorno de la inversi\u00f3n en fidelidadCalculadora Determine la rentabilidad de su programa de fidelizaci\u00f3n a lo largo de su vida. Pr\u00f3ximamente Obtenga su an\u00e1lisis en 5 minutos Seg\u00fan este estudio, &#8220;un aumento del 5% en la fidelidad de los clientes aumentar\u00eda el beneficio medio por cliente entre un 25 y un 100%&#8221;. Hemos creado esta&hellip;","_links":{"self":[{"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/pages\/47797"}],"collection":[{"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/comments?post=47797"}],"version-history":[{"count":0,"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/pages\/47797\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/media?parent=47797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/categories?post=47797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.menudrive.com\/mx\/wp-json\/wp\/v2\/tags?post=47797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}