Personalized Email

Customer Birthday Emails

    Remembering and acknowledging a customer’s birthday is a very simple and efficient method to build brand loyalty and image. Market and analytics provider Fulcrum confirmed the full aspect of that with the results of their recent online survey. The evidence comes from a resend online survey that indicates that 74 percent of customers [...]

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A Personal Relationship as Easy as Happy Birthday?

How often do you say happy birthday to a friend? Why not say happy birthday to your customers as well? A recent study by Fulcrum, a marketing and analytic provider, showed that nearly seventy-five percent of respondents think more positive about businesses that send out happy birthday emails to their customers. An article, “Birthday Greetings [...]

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