Why Restaurants Should Use Mobile Ordering

In the past, smartphones were a thing of dreams. Now-a-days, smartphones are seen everywhere, owned by almost everyone. With nearly 85% of Americans owning some kind of smartphone, the technology for these phones has been increasing dramatically. With users between the ages of 19-30 being the biggest users of smartphones, it is no wonder that mobile ordering has taken off.  Mobile ordering is definitely not considered new. Pizza hut has had mobile ordering since 2009, offering convenience and technology to their consumers.  Pizza Hut is only one of the many companies that offer mobile ordering with their restaurant.

With Pizza Hut getting the jump on mobile ordering, many other competitors have followed suit. Chipotle’s mobile ordering crashed the servers because of how popular it came to be. Following in those footsteps, Taco Bell has also picked up the idea of mobile ordering. It is said that this will be a big hit with customers. In addition to Taco Bell, McDonalds and Chick-fil-A have been testing how mobile ordering will work with them. There is no wonder why all these fast food restaurants are trying to hop on the mobile ordering bus. With the amount of smartphone users increasing every day, the amount of people willing to use mobile ordering, will too increase. For a restaurant to stay with the times, they must continue to keep up with technology, including mobile ordering for their customers.

74% of consumers between the ages of 17-34 say that they would order take-out and delivery through mobile ordering.  With how quickly technology has been advancing, mobile ordering is sure to only get more advance.

With so many businesses starting to use online ordering, it is not crazy to think of how much money will be made through this. It is estimated that by 2017, nearly 720 billion dollars will be contributed towards mobile ordering. As time continues it can be estimated that mobile ordering revenues will only continue to increase, exponentially. With businesses from Starbucks to McDonalds using mobile ordering, it has become a popular must have for customers.

Mobile ordering solves the problem of online payments when it has the ability to connect your mobile ordering app to a mobile wallet app. It eliminates the issues with cash or credit cards being entered with the potential for fraud by allowing you to sync the apps together. Mobile ordering can also benefit the restaurant that is offering this service through the analytics that can be provided; these include behavioral, purchase-oriented data, as well as making food in general faster.  No matter whether it is a fast food restaurant or a sit down and take out place, mobile ordering will allow customers quicker gratification in our world that is now driven for instant gratification.

Along with the previously stated benefits, here are additional arguments that make the transition to mobile ordering seem like a no brainer.

  1. First off, you will get larger orders rolling in. Some restaurants have found that the size of online orders is up to 25% larger orders! People spend hour’s online everyday and it is only smart to reach new and existing customers where they are, so online seems like the place to be.
  2. Going alone with customers being online, they are also mobile! Having an ordering app can allow them to submit orders no matter what environment they are located in.
  3. An app will also smooth out the ordering process, with the ability for the customer to easily make customized requests and having a record of the order there are less mistakes to be made and less frustrated customers to serve. With everyone making the transition to mobile ordering you can stay ahead of your competition by getting a mobile app for your restaurant.

 

MenuDrive is a company that allows restaurants to give their customers the ability to order from a website or mobile device to improve restaurants e-commerce.  MenuDrive develops easy, attractive, and feature-rich software that is affordable enough for restaurants to purchase and in turn makes for a reliable and responsive system for the clients to supply their restaurants customers with.  Our goal is to eliminate the hassle of running an online store so that it is one less thing for our clients to worry about.

http://www.529mobile.com/Blog/tabid/184/post/the-mobile-minute-5-reasons-that-every-restaurant-needs-an-ordering-app/Default.aspx

http://onlineorder.hubpages.com/hub/benefits-of-online-ordering-for-restaurants

http://www.fastcasual.com/topics/online-ordering/

 

 

Taylor Seiber

MenuDrive

http://www.menudrive.com/

Posted in Mobile Marketing, New Restaurant Technology, Online Food Ordering, Smart Phones, touch screen ordering


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