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Engaging Customers on Social Media Sites

So you made a Facebook Page, Twitter, Google+, LinkedIn, etc. for your business. Now what? Social Media experts have compiled countless etiquette guidelines, content strategies, tips for building a following, as well as tips for keeping them. I’m going to make it easy for you by summing it all up, because there is a lot [...]

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Benefiting From Restaurant Online Reviews

Online reviews are becoming the lifeblood of restaurants and their reputation.  With all the social media sites and mobile devices consumers are using, it is hard to ignore the things they are saying about restaurants.  While bad reviews can hurt a restaurant, good ones can help boost their reputation and give them an increase in [...]

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Basics of Blogging

One of the most important online tools that a restaurant can take advantage of is a blog.  Blogs are a good way to engage and connect with existing customers and give potential customers a reason to look further into a restaurant.  Blogs are not hard to keep updated, but there are a few guidelines that [...]

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Increase SEO With Keywords

Customers search millions of things a day on many different search engines. In order to take advantage of these searches, restaurants can use keywords and phrases to increase their SEO ratings and learn more about what their customers are really searching for. The big mistake that restaurants do at the beginning of creating their keyword [...]

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Mobile is making an Impact

When you walk down the street most of the time all you see is the tops of people’s heads coming towards you. Why? Most of them are too engrossed in their iPods or cellphones to even bother to look up. They are sharing pictures, articles, opinions; just about anything that can be transferred over the [...]

Posted in Branding, Facebook, Industry News, iPad, Marketing Tips, Mobile Marketing, New Technology, Restaurant Industry Trends, Smart Phones, Social Media Marketing, Trends | No Comments »

Steps to Make Social Media Work for You

            If there is one marketing tool that will be heard about again this year, it will be social media. Connection to these sites allows businesses to have almost 24 hour access to their customers and what’s even better is that it’s free advertising. When was the last time Facebook [...]

Posted in Branding, Company Update, Facebook, Facebook Business Page, google, Marketing Tips, Mobile Marketing, New Technology, Restaurant Industry News, Smart Phones, Social Media Marketing | No Comments »

Maximize your Online Ordering

Online ordering has become a better alternative to ordering take-out and making fast casual food services more convenient. Customers have been searching for a program as fast and accurate as mobile ordering, and now that companies offer this service it has been widely adapted and utilized. For the beginning restaurants that decide to use online [...]

Posted in Branding, Customer Service, Facebook, Industry News, Marketing Tips, Mobile Marketing, New Restaurant Technology, Online Food Ordering, Social Media Marketing | 1 Comment »

The Importance of Social Media marketing

The importance of social media marketing in foodservice has sky rocketed, reaching new heights out in the web galaxy. Don Fox places the social media universe on a spectrum; “one end being the forum that it provides for meaningful communication with current and prospective customers, and the other being the use of the social media [...]

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Posted in Facebook, Industry News, Social Media Marketing | 2 Comments »

Dippin’ Into New Things

The famous Facebook’s “check-in” application proves to be another great source of brand awareness which helps businesses demonstrate their importance in the realm of social trends. Dunkin’ Donuts took a large step into the “checking in” application and urges consumers to draw substantial attention to their company by using the application for an incentive. Dunkin’ [...]

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Your Business and Google+

One of the hottest buzz items right now is the introduction of Google+. While still in its beta testing, millions of people are trying to get an invite to join one of the hottest websites since, well….Facebook. There is a lot of hype surrounding Google+, but should you consider having your business join? I think [...]

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