Better Burger Practices: Automated Restaurant Marketing

When you are running your restaurant, you don’t always have the time to devote to creating marketing content every day. Automating your marketing is a quick easy way for you to create content ahead of time, and send it out on a date that you predetermine.   We have a few services we suggest to our clients that have helped them engage with their customers more effectively.

Get More Subscribers

What is the point of creating automated messages about your yummy burgers if you don’t have anyone to send them to? Put a sign up form right on your website, blog, or anywhere else your customers are active.  Consider requiring customers to create accounts with services like your online ordering to also gather information.  Collect important dates such as birthdays so you can create promotions around those special days.

Automate Your Email Campaigns

Once you have a solid contact list you can start sending out emails.  Using email services such as Mailchimp you can schedule out email months in advance.  So while you might be too busy to send out emails during the holidays, Mailchimp will be sending them out for you.  Use those birthdays you collected during the sign up process from your customers to send out a coupon for a free burger on their special day.

Schedule Out Social Media Postings

Social media sites like Facebook allow you to create content that can be scheduled out ahead of time, and posted on a date of your choosing. Adding a new burger to your menu? Schedule a post about it for the week before it launches!  Try using Hootsuite to schedule out posts for your social media platforms. Hootsuite is a great way to keep track of all of your social media channels in one place and see exactly what and when you have things scheduled.

Manage Your Reviews Automatically

4 out of 5 customers decide against purchasing a product based on negative feedback in an online review.  With more customers sharing their experiences, you should keep a watchful eye on your restaurant’s reputation.  Putting link to Yelp or Urbanspoon in your emails or on your receipts is a great way to get customers to leave reviews about their favorite burger.  If you want to automate your review process, try a service like Customer Link.  Customer Link automatically watches and alerts you of reviews that might need your attention so you don’t need to spend hours looking through reviews.

Your busy trying to run your business so the last thing you should be worried about is trying to  create content every day to engage with your customers.  Take advantage of tools that automate your customer engagement methods so you can create content when you have the time and share it when your customers are listening.

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