Google is a powerhouse when it comes to the internet. They are involved in everything from search engines to applications to advertising and promotions. One of their best creations, Google Analytics, has an array of features that restaurants can use to help track their customers and increase their effectiveness. It is used on 57% of the top 10,000 internet sites which makes it easy to see that somebody thinks it works.
The first feature of Google Analytics is the Analysis tool which can be used to help create reports and view all the data which Google collects. It has real-time reporting which measures the activity as it happens and restaurants can then create customer reports based on the information that is important to them. A dashboard makes seeing all the data that is collected easier and gives a restaurant the ability to share it with other people.
Google’s Content Analysis measures the content that is placed on restaurant’s website and how effective it is. Site Search shows what customers are looking for while In-Page Analytics shows how customers move on a restaurants website. Site Speed lets them know if customers are having a hard time loading pages and how many times they click on their links and downloads.
Mobile Analytics is designed to measure how mobile affects a restaurant and shows which devices and operating systems people are using to access their website. It also tracks the location of mobile traffic and tells if a restaurant’s mobile performance is successful.
The Conversion Suite feature goes beyond just collecting data and tells a restaurant why customers behave the way they do. It breaks down customer behaviors and shows what customers are more likely to do when visiting a restaurant’s website. It also shows the channels by which the customers are arriving at a restaurant’s site.
Social Reports tell a restaurant how well their social media is working for them and what social media their customers are using. They can also see which social media sites their customers engage most in and see what their customers are sharing and where.
The last feature is Advertising Analytics which measures how well a restaurant’s online advertisements are working for them. It gives them tips on how to increase SEO and how display advertising works. It also gives advice for advertising on mobile devices and does marketing campaign measurement which shows a restaurant what they need to do more of and what they need to rethink.
Google Analytics is a very informational and effective means of collecting data about a restaurant’s website. It has invaluable features which can give restaurants an edge against the competition. By using this creation from Google, a restaurant can gauge the effectiveness of its online presence which will in turn help increase its customers.

Savanna Eckenrode
MenuDrive
www.menudrive.com

Tags: Google Analytics

Posted in google, Marketing Tips