February, 2011

3 Reasons Why Your Business Should be on Facebook

Friday, February 25th, 2011

Many of you already have a facebook page for your business, and even have a thriving number of fans and likes. Many of you, however, may not, and thus this week’s entry is for you. Below are 3 main reasons why you should consider creating a facebook page for your business if you haven’t already: [...]

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Posted in Facebook, Facebook Business Page, Marketing Tips, Social Media Marketing | No Comments »

Swipe ‘n Sip: Starbucks Debuts Mobile Payment App

Friday, February 18th, 2011

Whether you are excited by or tired of Starbucks’ brand-building strategies (trenta size, anyone?), they certainly know how to tap into customers’ need for the “Starbucks experience”.  I recently read an article about how Starbucks has unveiled the nation-wide launch of a mobile payment app for smartphones. Their  test run in their NYC stores was [...]

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Posted in Marketing Tips, New Restaurant Technology, Restaurant Industry News | No Comments »

A New Venue for the Menu

Friday, February 11th, 2011

Since the release of the iPad, some forward-thinking restaurants have given a new dimension to the traditional menu by putting their wine list on the touch-screen tablet, which has produced numerous benefits for both the customer and the restaurant. The customer can experience a more personalized, in-depth, and interactive ordering experience by selecting a wine [...]

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Posted in digital menu, iPad, New Restaurant Technology, Restaurant Industry Trends, touch screen ordering | No Comments »

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